This year, the fascinating town of Kurashiki welcomed over 13,000 fans of mt Masking Tape from around the world, all gathering to celebrate the creativity of Kamoi Kakoshi at the 13th annual mt Factory Tour. From the moment visitors arrived, the experience was full of colourful surprises and hands-on fun, capturing the spirit of mt like never before.
At the factory entrance, visitors met Pepper, the friendly robot, who greeted everyone with tour highlights and essential information. This tour, however, was Pepper’s last; after years of being the factory's enchanting guide, Pepper officially “retired” this year, making way for exciting new features to be introduced at next year’s tour.
Walking around the factory felt like entering a world of vibrant design. Colourful intricate patterns, decorated buses, cars, tuk-tuks, and bikes, making for an unforgettable first impression.
Inside, fans could immerse themselves in the history of the brand, see the magic behind mt tape production, and even take part in some fan-favourite activities like the famous Gacha Gacha machines, mt lottery, and a catching tape challenge – all adding a playful twist to the day.
This year, the mt factory tour featured Taro Komiya's installations, which explore themes of perception and illusion through his signature use of masking tape. His work invites viewers to rethink their understanding of space and reality.
Visitors also had a chance to shop exclusive products at the Ennichi & Outlet shop, where limited-edition designs and mt classics flew off the shelves. With over 160,000 rolls of tape sold during the tour, it’s clear that mt Masking Tape has secured a special place in the hearts of fans worldwide.
Additionally, the event showcased the artwork from the mt Art Contest, celebrating the creativity of participants. Winners of the contest were announced, highlighting their exceptional designs and innovative uses of mt masking tape.
And while this year’s factory tour has wrapped up, Kamoi is already hinting at an exciting year ahead, including a surprise event planned for Europe.
As we say goodbye to another inspiring mt Factory Tour, we can only imagine what’s next for this beloved brand – but one thing’s certain: Kamoi Kakoshi’s commitment to creativity and sustainability will keep us coming back for years to come.
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